Growth Marketing · PLG · Developer-Focused GTM
Good marketing starts with actually understanding your audience — then getting out of the way.
About
I'm a growth marketer with nearly a decade of experience in developer tools and cloud infrastructure. I spend most of my time figuring out how to reach technical people — engineers, DevOps folks, product builders — in ways that actually land.
I've worked across the whole arc — from scrappy startup (Manifold) to scale-up (LogDNA/Mezmo) to publicly traded company (DigitalOcean). These days my focus is on existing customer growth: helping people get more value from products they're already using, and find natural reasons to expand. I also manage a small team, which means I spend as much time thinking about how to bring out good work in others as I do doing it myself.
Based in Halifax, Nova Scotia. Community organizer with Halihax. Philosophy & English grad from StFX.
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Want to talk developer GTM, growth strategy, or just connect with someone in the Halifax tech scene? Drop me a note.